The Importance of Packaging: Will Unbranded Cigarette Packets Work?

By 07/12/2012December 1st, 2015Full Fat Blog, What's Happening?

Australia has become the first country to introduce a law banning branded packaging on its cigarettes.

In an aim to de-glamorize the tobacco industry and discourage its citizens from smoking, Australia has become the first country to introduce a law banning branded packaging on its cigarettes. The once striking packaging will be replaced by dreary colours and accompanied by a raft of anti-smoking messages and photographs.

What is the importance of packaging and how will it affect sales?

Packaging has a huge impact on determining the products we purchase. Being visually appealing  is often the first step towards enticing customers to pick your product off the shelf. Before buying, most consumers will judge a product on its packaging, making it hugely important that it stands out. Under the new legislation, all tobacco products will be identical and carry health warnings – and who could say the images below wouldn’t make them think twice?

 

About the issue Anne Jones of the anti-smoking group Ash (Action on Smoking and Health) said:

“Once you take away all the colour coding and imagery and everything is standardised with massive health warnings, you really do de-glamorise the product.”

We think the importance of packaging is huge and these new messages are bound to have an enormous effect.

Let us know what you think. Will unbranded cigarette packets work?

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