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Argies bring out Magic Book that vanishes if not read in two weeks

By 25/09/2012June 25th, 2015Video

A publishing company in Argentina has begun printing books with ink that fades away after just two months.

Publishers hope readers will be inspired to finish off their books quickly, rather than leaving them languishing on shelves forever. Love the idea, but a complete waste of money one thinks. I wonder what else this technique could be applied to? How about a 2 month working visa or maybe tax disc after a year!

via Magic Book – YouTube.