We try our best to match up artwork with how it will turn out when printed, but sometimes it just won’t turn out exactly how it looks on the screen. This goes for all design work across any company because it all comes down to the same problems:
1. Screen Brightness:
Every computer screen will show you a different version of the piece in front of you, in most cases so subtly that you don’t even notice. It all comes down to the brightness that the screen is set at, and since screens have to be bright in order for people to work, the colours could seem lighter on screen than they do later when printed. In most instances, you won’t even be able to see the colour change, but when you have the same colour, one a darker version than the other, they can end up looking more similar than you want them too.
No, CMYK isn’t some new text craze, it’s a type of colour chart. We can only print in CMYK, yet sometimes we are handed artwork in RGB which is no longer compatible with printers. RGB allows you have brighter colours and is perfect for web pages. But we would have to convert the RGB file into a CMYK file which could in some cases change the look of the image drastically as CMYK is much darker. Our advice is to convert the file before you give it to us because you can adjust the CMYK version until you’re happy. You can easily convert it in Photoshop or InDesign by going to the colour settings.